Local SEO

Local Competitor Analysis

/local-compete

Analyze local competitors' SEO strategies. Compares GBP optimization, local rankings, review profiles, citation counts, and content strategies across your service area.

Get this skill

Install all free SEO skills with one command:

curl -fsSL https://raw.githubusercontent.com/ccforseo/seo-skills/main/install.sh | bash

Or install this skill manually:

$ git clone https://github.com/ccforseo/seo-skills.git
$ cp -r seo-skills/local-competitor ~/.claude/skills/local-competitor
View on GitHubFree · MIT License · 8 skills included

What it does

The Local Competitor Analysis skill compares your local SEO presence against competitors in your service area. It evaluates GBP profile completeness, review count and rating, citation volume, local keyword rankings, and content strategy. The output shows where competitors outperform you and specific actions to close each gap, prioritized by impact on local pack rankings.

Key features

  • Compares GBP profiles across multiple competitors
  • Analyzes review quantity, rating, and response rates
  • Compares citation counts and directory presence
  • Identifies keywords competitors rank for locally
  • Prioritizes competitive gaps by local ranking impact

How to use Local Competitor Analysis

  1. Run the command

    Type /local-compete with your business name and up to five local competitor names. Specify your city or service area.

  2. Review the comparison

    The output shows a side-by-side comparison across GBP, reviews, citations, rankings, and content. Strengths and weaknesses are highlighted for each business.

  3. Build your action plan

    Focus on areas where competitors significantly outperform you. The skill ranks actions by estimated impact on local pack visibility.

When to use it

Understanding why competitors rank higher in the local pack

Setting benchmarks for review count and rating targets

Identifying citation gaps compared to local leaders

Planning local SEO strategy based on competitive landscape

Frequently asked questions

How do I identify my true local competitors?

Search your primary service keywords in your target location and note the businesses appearing in the local pack and top organic results. These are your real local competitors, which may differ from the businesses you consider competitors offline.

What factors determine local pack rankings?

Google's local pack rankings depend on relevance (category match), distance (proximity to searcher), and prominence (reviews, citations, links, content). The Local Competitor Analysis evaluates all prominence factors across your competitive set.

How important are reviews compared to other local ranking factors?

Reviews are among the strongest local ranking signals. Both quantity and average rating matter, along with review recency and response rate. The skill benchmarks your review profile against competitors to set realistic improvement targets.

Can I track local competitor changes over time?

Run the analysis monthly to track how competitors' profiles evolve. The skill stores historical data locally so you can compare snapshots and see whether competitors are actively investing in local SEO.

Related skills

Local SEO

GBP Audit

/gbp-audit

Audit your Google Business Profile for completeness, accuracy, and optimization. Checks categories, attributes, photos, posts, and Q&A for local ranking factors.

Local SEO

NAP Consistency Checker

/nap-check

Check Name, Address, Phone consistency across your Google Business Profile, website, and major directories. Inconsistent NAP data confuses search engines and hurts local rankings.

Local SEO

Local Citation Finder

/local-citations

Find citation opportunities on directories, industry sites, and local platforms where your business should be listed but is not. Builds local authority through consistent presence.

Local SEO

Local Keyword Research

/local-keywords

Find location-specific keywords for local SEO campaigns. Generates geo-modified keyword variations, maps local search volume, and identifies service-area opportunities.

Get all 50 skills

The SEO Command Center includes every skill in this library plus Python data fetchers, CLAUDE.md configs, and report templates. One-time purchase.

Browse all skills