Data & Analytics

Landing Page Audit

/lp-audit

Audit landing page performance combining SEO, UX, and conversion metrics. Identifies why pages underperform in traffic, engagement, or conversions.

Get this skill

Install all free SEO skills with one command:

curl -fsSL https://raw.githubusercontent.com/ccforseo/seo-skills/main/install.sh | bash

Or install this skill manually:

$ git clone https://github.com/ccforseo/seo-skills.git
$ cp -r seo-skills/landing-page-audit ~/.claude/skills/landing-page-audit
View on GitHubFree · MIT License · 8 skills included

What it does

The Landing Page Audit skill evaluates individual pages across SEO, user experience, and conversion metrics. It checks on-page SEO factors, Core Web Vitals, content quality signals, mobile usability, and conversion rate against site averages. The skill identifies why a specific page underperforms and provides prioritized recommendations spanning technical, content, and UX improvements.

Key features

  • Combines SEO, CWV, UX, and conversion data per page
  • Benchmarks page performance against site averages
  • Checks mobile usability and responsive design issues
  • Evaluates content quality and keyword optimization
  • Generates prioritized fix list across all audit dimensions

How to use Landing Page Audit

  1. Run the command

    Type /lp-audit with the page URL. The skill runs a comprehensive analysis combining technical checks with analytics data.

  2. Review the audit

    The output shows scores across four dimensions: SEO, Performance, Content, and Conversion. Each dimension lists specific findings and scores.

  3. Prioritize improvements

    Focus on items with the highest potential impact first. The skill ranks recommendations by estimated traffic and conversion lift.

When to use it

Diagnosing why a high-ranking page has low conversion

Optimizing product pages for both SEO and sales

Pre-launch review of new landing pages

Identifying the weakest pages dragging down site performance

Frequently asked questions

How does the Landing Page Audit differ from the Site Audit?

The Site Audit crawls your entire site for technical issues. The Landing Page Audit focuses on a single page across multiple dimensions: SEO, performance, content quality, and conversions. It provides a deeper, page-specific analysis.

Does the Landing Page Audit check conversion rate?

Yes, when GA4 data is connected. It benchmarks the page's conversion rate against your site average and identifies UX or content factors that may suppress conversions.

Can I audit landing pages for paid campaigns?

Yes. The audit works on any landing page regardless of traffic source. For paid campaign pages, the conversion and engagement analysis is particularly valuable for improving ROAS.

What is the minimum traffic needed for a meaningful landing page audit?

Technical and SEO checks work on any page regardless of traffic. For meaningful conversion and engagement analysis, the page should have at least 100 sessions to provide statistically relevant data.

Related skills

Technical SEO

Core Web Vitals Analyzer

/cwv-check

Analyze Core Web Vitals (LCP, INP, CLS) for any page and get actionable fix recommendations. Uses CrUX data and lab metrics for a complete performance picture.

Technical SEO

Site Audit

/seo-audit

Run a full technical SEO audit from your terminal. Checks crawlability, indexation issues, meta tags, page speed signals, and site structure in one pass.

Data & Analytics

CTR Optimizer

/ctr-optimize

Analyze click-through rates by position and identify pages underperforming CTR benchmarks. Get data-backed title and description rewrites to improve clicks.

Data & Analytics

GA4 Reporter

/ga4-report

Generate GA4 traffic and engagement reports from your terminal. Cross-reference organic traffic with landing page performance and user behavior metrics.

Get all 50 skills

The SEO Command Center includes every skill in this library plus Python data fetchers, CLAUDE.md configs, and report templates. One-time purchase.

Browse all skills