Paid-Organic Overlap
/paid-organicFind keywords where you pay for ads but already rank organically. Identifies wasted ad spend and opportunities to reallocate budget.
Get this skill
Install all free SEO skills with one command:
curl -fsSL https://raw.githubusercontent.com/ccforseo/seo-skills/main/install.sh | bashOr install this skill manually:
$ git clone https://github.com/ccforseo/seo-skills.git
$ cp -r seo-skills/paid-organic-overlap ~/.claude/skills/paid-organic-overlapWhat it does
The Paid-Organic Overlap skill cross-references your Google Ads keyword data with Google Search Console organic rankings. It identifies keywords where you pay for clicks but already hold strong organic positions, quantifying wasted spend. It also finds keywords where organic rankings are weak and paid ads provide necessary coverage until SEO catches up.
Key features
- Cross-references Google Ads keywords with GSC organic rankings
- Calculates wasted ad spend on terms with strong organic positions
- Identifies keywords needing paid coverage due to weak organic rankings
- Shows incremental click analysis for overlap terms
- Recommends budget reallocation from overlap to opportunity keywords
How to use Paid-Organic Overlap
Connect your data sources
Type /paid-organic and connect both your Google Ads account and Google Search Console property. The skill pulls keyword data from both.
Review the overlap report
The output shows keywords where paid and organic listings both appear, with organic position, ad spend, CPC, and the overlap cost calculation.
Optimize your budget
Reduce or pause ads on keywords where you rank in positions 1-3 organically. Redirect that budget to keywords where organic rankings need support.
When to use it
Quarterly paid/organic budget optimization
Reducing wasted ad spend on branded terms
Identifying where organic SEO can replace paid traffic
Building a transition plan from paid to organic for key terms
Frequently asked questions
Should I stop running ads on keywords I rank for organically?
Not always. Studies show that running ads alongside organic listings can increase total clicks. But for branded terms where you hold position 1, the incremental benefit is often minimal. The skill calculates the overlap cost so you can decide per keyword.
How does the Paid-Organic Overlap calculate wasted spend?
It compares your paid clicks on keywords where you hold organic positions 1-3. For these terms, a percentage of paid clicks would have gone to your organic listing anyway. The skill estimates this overlap based on CTR models by position.
Can I use this skill without a Google Ads account?
No. The skill requires both Google Ads keyword data and GSC organic data to perform the overlap analysis. Without ad data, use the GSC Analyzer or CTR Optimizer for organic-only keyword analysis.
How often should I check paid-organic overlap?
Run the analysis monthly or whenever organic rankings change significantly. New organic rankings can create overlap with existing ad campaigns, and ranking drops may require temporary paid coverage.
Related skills
GSC Analyzer
/gsc-analyzePull and analyze Google Search Console data from your terminal. Surface ranking opportunities, track impressions, and identify queries losing position.
Data & AnalyticsCTR Optimizer
/ctr-optimizeAnalyze click-through rates by position and identify pages underperforming CTR benchmarks. Get data-backed title and description rewrites to improve clicks.
Data & AnalyticsRank Tracker
/rank-trackTrack keyword ranking positions over time. Monitors daily position changes, SERP feature presence, and ranking volatility for your target keywords.
Data & AnalyticsKeyword Performance Report
/kw-performanceGenerate detailed performance reports for tracked keywords. Shows position trends, traffic attribution, and conversion data per keyword over any time period.
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