Local SEO automation

Claude Code for Local SEO

Audit Google Business Profiles, fix NAP citations, track map pack rankings, and analyze reviews from your terminal. One command per workflow. Claude handles the analysis.

claude ~ local-seo
npx skills add ccforseo/local-seo-skills
Installing 8 local SEO skills...
local-audit, nap-check, map-track, review-analyze, local-schema, geo-landing, local-keywords, competitor-map
All skills ready. Type /local-audit to start.

What is Claude Code for Local SEO?

Claude Code for Local SEO is a set of pre-built SKILL.md files focused on local search visibility. Each skill automates a specific local SEO workflow: auditing Google Business Profiles, scanning citation directories for NAP inconsistencies, tracking map pack positions across geographic grids, and analyzing review sentiment against competitors.

Local SEO tools like BrightLocal and Whitespark handle directory submissions and rank tracking. Claude Code for Local SEO handles the analysis layer: finding what's broken, prioritizing fixes by impact, generating optimized content, and producing client-ready reports. The AI agent reads your data and writes the strategy. You make the calls.

Workflows

One command. Full local analysis.

Each skill runs a complete local SEO workflow from your terminal. Here's what that looks like.

GBP Profile Audit

Audits your Google Business Profile for completeness, category accuracy, photo count, review response rate, posting frequency, and Q&A gaps. Flags issues that suppress map pack visibility.

claude /local-audit "Acme Plumbing" --location "Austin, TX"
Pulling GBP data for Acme Plumbing...
Profile completeness: 72% (missing 6 attributes)
Review response rate: 43% (benchmark: 90%+)
8 critical | 14 warnings | 5 opportunities
Report saved to reports/local-audit-acme-plumbing.md

NAP Citation Audit

Scans 40+ directories (Yelp, YP, BBB, Apple Maps, Bing Places, Facebook, industry verticals) for Name, Address, Phone inconsistencies. Exports a fix-list sorted by domain authority.

claude /nap-check acme-plumbing --sources 40
Scanning 40 citation sources...
Found 34 listings across directories
12 NAP mismatches (3 wrong phone, 9 old address)
6 missing from high-DA directories
Fix list exported to nap-fixes-acme.csv

Map Pack Rank Tracking

Checks your position in the local 3-pack across a grid of geo-points around your service area. Visualizes ranking strength by location to find weak zones.

claude /map-track "plumber austin tx" --radius 5mi
Checking 25 grid points across 5-mile radius...
3-pack position: #1 in 8 points, #2 in 11, #3 in 4
Not ranking in 2 grid points (north sector)
Average map pack position: 1.8
Heatmap saved to reports/map-grid-austin.html

Review Intelligence

Analyzes your reviews and top competitors' reviews for sentiment patterns, recurring complaints, service gaps, and keyword themes. Surfaces what customers care about that you can address in your GBP and website copy.

claude /review-analyze "Acme Plumbing" --competitors 5
Analyzing 847 reviews across 6 businesses...
Your top sentiment: "fast response" (mentioned 38x)
Competitor gap: "weekend availability" (you: 0 mentions)
5 review response templates generated
Full analysis at reports/review-intel-austin.md

Built for businesses that depend on local search

Claude Code for Local SEO is built for anyone who needs to rank in map packs and local results. Multi-location brands, local SEO agencies, and business owners use these skills to find and fix visibility gaps fast.

Multi-Location Brands

Problem: Managing GBP profiles, citations, and reviews across 10-50 locations is a full-time job with manual tools.

With Claude Code: Run audits across every location in parallel. One command surfaces NAP issues, review gaps, and ranking drops across your entire footprint.

Best for: franchise and multi-location management

Local SEO Agencies

Problem: Each client needs GBP optimization, citation building, and monthly reporting. The work is repetitive but high-touch.

With Claude Code: Templatize local SEO deliverables. Automated audits, citation checks, and review reports for every client. Consistent quality, fraction of the hours.

Best for: scaling local SEO services

Local Business Owners

Problem: You know reviews and Google Maps matter but have no idea what to fix first or how to track progress.

With Claude Code: Get a prioritized action list for your GBP profile, citations, and reviews. Plain-language recommendations, not SEO jargon. Run it monthly to track improvement.

Best for: DIY local visibility

Claude Code vs. traditional local SEO tools

Claude Code for Local SEO does not replace directory submission tools. It replaces the manual audit work, the spreadsheet analysis, and the reporting busywork. Here is how it compares.

FeatureClaude Code for Local SEOTraditional Tools
GBP auditFull profile + competitor analysisBasic completeness check
Citation monitoring40+ sources, auto fix-listManual directory submissions
Map pack trackingGrid-based geo-rank heatmapSingle-point rank check
Review analysisAI sentiment + competitor comparisonStar rating monitoring
Local schemaAuto-generated from GBP dataManual JSON-LD writing
Multi-locationParallel execution, one commandOne location at a time
ReportingMarkdown/CSV, fully customizableLocked PDF templates
Pricing modelOne-time kit + Claude subscription$49-199/mo per location

Local SEO Command Center

Join the Waitlist

Be the first to access Claude Code local SEO skills when they launch. We'll notify you with early-bird pricing.

Get started in 3 steps

1

Install Claude Code

Requires a Claude Pro or Max subscription from Anthropic.

npm install -g @anthropic-ai/claude-code
2

Add the local SEO skills

One command installs all 8 local SEO workflows.

npx skills add ccforseo/local-seo-skills
3

Audit your first location

Point the local audit skill at your business and get results in minutes.

claude /local-audit "Your Business" --location "City, ST"

Frequently asked questions

What is Claude Code for Local SEO?

Claude Code for Local SEO is a collection of pre-built SKILL.md files designed for local search optimization. Each skill automates a local SEO workflow: GBP audits, NAP citation checking, map pack rank tracking, review analysis, and local schema generation. You run them with slash commands in your terminal via Anthropic's Claude Code CLI.

Does this work for multi-location businesses?

Yes. The skills support batch execution across multiple locations. Run a GBP audit or citation check for all your locations with a single command. Results are organized per-location for easy comparison and prioritization.

Can it manage my Google Business Profile directly?

Claude Code for Local SEO analyzes and recommends. It does not make direct edits to your GBP listing. It reads profile data, identifies issues, generates optimized descriptions and posts, and exports action items. You apply the changes through the GBP dashboard or API.

How does map pack tracking work?

The map-track skill checks your ranking across a grid of geographic coordinates around your business location. Instead of checking one point, it tests multiple points within your service radius to show where you rank strong and where you drop off. Results display as a heatmap.

Do I need separate tools like BrightLocal or Whitespark?

Claude Code for Local SEO handles audits, citation checks, and review analysis. For building new citations on directories, you may still use submission tools. Claude Code excels at the analysis and strategy layer: finding what's broken, prioritizing fixes, and tracking progress.

What do I need to get started?

A Claude Pro or Max subscription from Anthropic (which includes Claude Code CLI access), a terminal (macOS Terminal, iTerm, Windows Terminal, or VS Code terminal), and the local SEO skills pack installed via npx.

Your competitors are in the map pack. Are you?

Find out what's holding your local rankings back. Fix it from your terminal.