Local SEO

GBP Audit

/gbp-audit

Audit your Google Business Profile for completeness, accuracy, and optimization. Checks categories, attributes, photos, posts, and Q&A for local ranking factors.

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Install all free SEO skills with one command:

curl -fsSL https://raw.githubusercontent.com/ccforseo/seo-skills/main/install.sh | bash

Or install this skill manually:

$ git clone https://github.com/ccforseo/seo-skills.git
$ cp -r seo-skills/gbp-audit ~/.claude/skills/gbp-audit
View on GitHubFree · MIT License · 8 skills included

What it does

The GBP Audit skill evaluates your Google Business Profile against all known local ranking factors. It checks profile completeness, category accuracy, attribute coverage, photo quantity and quality, post frequency, Q&A presence, review response rate, and NAP consistency. The audit produces a score with prioritized recommendations to improve your local search visibility.

Key features

  • Scores GBP completeness across all profile sections
  • Validates primary and secondary category selections
  • Checks attribute coverage for your business type
  • Evaluates photo quantity, recency, and type distribution
  • Analyzes review response rate and response quality

How to use GBP Audit

  1. Run the command

    Type /gbp-audit with your business name and location. The skill pulls your GBP data and evaluates it against local SEO best practices.

  2. Review the audit

    The output shows a completeness score per section: business info, categories, attributes, photos, posts, reviews, and Q&A. Each section lists specific issues.

  3. Optimize your profile

    Work through the recommendations in priority order. High-impact items like category corrections and missing attributes are flagged as critical.

When to use it

Onboarding audit for new local SEO clients

Monthly GBP health check for multi-location businesses

Competitive GBP comparison against local competitors

Pre-season optimization for seasonal businesses

Frequently asked questions

What GBP factors affect local search rankings?

Key factors include primary category accuracy, complete business information, review quantity and quality, photo engagement, post activity, and attribute coverage. The skill audits all of these and scores your profile against local ranking benchmarks.

How often should I audit my Google Business Profile?

Run a monthly audit to catch unauthorized edits, stale information, and missing content. Google users can suggest edits to your profile, so regular checks ensure your information stays accurate.

Can I audit competitor GBP listings?

Yes. Provide a competitor's business name and location to run the same audit on their profile. This reveals optimization gaps you can fill and strengths you should match in your own listing.

Does the GBP Audit check for Google guideline violations?

Yes. It flags common violations like keyword stuffing in the business name, mismatched addresses, and category misuse. These violations can lead to profile suspension, so catching them early is critical.

Related skills

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