Local SEO

NAP Consistency Checker

/nap-check

Check Name, Address, Phone consistency across your Google Business Profile, website, and major directories. Inconsistent NAP data confuses search engines and hurts local rankings.

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Install all free SEO skills with one command:

curl -fsSL https://raw.githubusercontent.com/ccforseo/seo-skills/main/install.sh | bash

Or install this skill manually:

$ git clone https://github.com/ccforseo/seo-skills.git
$ cp -r seo-skills/nap-consistency ~/.claude/skills/nap-consistency
View on GitHubFree · MIT License · 8 skills included

What it does

The NAP Consistency Checker skill verifies that your business Name, Address, and Phone number are identical across your website, Google Business Profile, and major online directories. It scans Yelp, Facebook, Bing Places, Apple Maps, and industry-specific directories for your business listing and flags any variations in formatting, abbreviations, or data mismatches.

Key features

  • Scans 20+ major directories for your business listings
  • Compares NAP data against your canonical information
  • Flags formatting inconsistencies (St. vs Street, Suite vs #)
  • Identifies outdated listings with old addresses or phone numbers
  • Generates a correction priority list with directory contact info

How to use NAP Consistency Checker

  1. Provide your canonical NAP

    Type /nap-check with your exact business name, address, and phone number as they should appear everywhere.

  2. Review inconsistencies

    The skill lists every directory where it found your business and highlights NAP differences. Each inconsistency is categorized by severity.

  3. Fix the listings

    Work through the correction list starting with high-authority directories. The skill provides claim or edit URLs for each directory where possible.

When to use it

Post-move NAP update to ensure all listings reflect new address

Onboarding check for local SEO clients

Multi-location NAP consistency audit

Fixing NAP issues after a phone number change

Frequently asked questions

Why does NAP consistency matter for local SEO?

Search engines cross-reference your business information across directories to build confidence in your listing. Inconsistent NAP data creates doubt about your business legitimacy and location accuracy, which can lower local rankings.

What directories does the NAP Consistency Checker scan?

It checks Google Business Profile, Yelp, Facebook, Bing Places, Apple Maps, Yellow Pages, BBB, Foursquare, and industry-specific directories. The full list covers 20+ sources that search engines commonly reference.

Does formatting matter in NAP consistency?

Yes. 'Street' vs 'St.' or 'Suite 100' vs '#100' counts as an inconsistency. While search engines can handle some variations, maintaining identical formatting everywhere gives the strongest consistency signal.

How long does it take for NAP corrections to affect rankings?

Directory updates propagate at different speeds. Some take effect within days, others within weeks. The full impact on local rankings typically takes 4-8 weeks after all major directory corrections are live.

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