Content SEO

Competitor Gap Analysis

/competitor-gap

Find keywords your competitors rank for but you don't. Identifies content opportunities where competitors outperform your site in search results.

Get this skill

Install all free SEO skills with one command:

curl -fsSL https://raw.githubusercontent.com/ccforseo/seo-skills/main/install.sh | bash

Or install this skill manually:

$ git clone https://github.com/ccforseo/seo-skills.git
$ cp -r seo-skills/competitor-gap ~/.claude/skills/competitor-gap

View on GitHubFree · MIT License · 8 skills included

What it does

Competitor Gap Analysis is a Claude Code command that compares your keyword footprint against up to five competitors. It surfaces keywords where competitors rank and you do not, keywords where you rank lower than competitors, and topics your competitors cover that your site lacks entirely. Each gap includes search volume, competitor positions, and content type recommendations.

Key features

Compares your rankings against up to five competitors
Finds keywords competitors rank for that you miss entirely
Identifies keywords where competitors outrank you
Categorizes gaps by content type (blog, product, landing page)
Prioritizes opportunities by search volume and difficulty

How to use Competitor Gap Analysis

Run the command
Type /competitor-gap with your domain and up to five competitor domains. The skill compares keyword footprints across all sites.
Review the gaps
The output shows missing keywords grouped by topic, with search volume, competitor ranking positions, and estimated difficulty for each opportunity.
Prioritize and plan
Sort gaps by volume and difficulty to find the highest-impact opportunities. Use the output to feed your content calendar and brief generator.

claude

/competitor-gap

When to use it

Building a content strategy based on competitor weaknesses

Finding keyword opportunities missed in initial research

Identifying topics for new pillar pages

Reporting on competitive positioning for stakeholders

Frequently asked questions

How many competitors can I compare at once?

The skill supports up to five competitor domains per analysis. Using more competitors surfaces a wider range of opportunities but may include less relevant keywords. Start with your three closest competitors for the most actionable results.

Does the Competitor Gap Analysis show keyword difficulty?

Yes. Each keyword opportunity includes an estimated difficulty score based on the authority and content quality of pages currently ranking. This helps you prioritize achievable wins over highly competitive terms.

Can I filter competitor gap results by search intent?

Yes. Filter results by informational, transactional, or navigational intent to focus on the content types that align with your current strategy or business goals.

What is the difference between a content gap and a keyword gap?

A keyword gap identifies specific search terms competitors rank for. A content gap identifies topics or subject areas your site lacks coverage on. The skill reports both, grouping individual keyword gaps into broader content opportunity themes.

Content SEO

Keyword Clustering

/keyword-cluster

Group keywords by search intent and topical relevance. Turns a raw keyword list into organized clusters ready for content planning and page targeting.

Content SEO

Content Brief Generator

/content-brief

Generate data-driven content briefs with target keywords, heading structures, competitor analysis, and word count recommendations. Ready to hand to a writer.

Content SEO