Search Intent Classifier
/intent-classifyClassify keywords by search intent: informational, transactional, navigational, or commercial investigation. Ensures you match content type to user expectations.
Get this skill
Install all free SEO skills with one command:
curl -fsSL https://raw.githubusercontent.com/ccforseo/seo-skills/main/install.sh | bashOr install this skill manually:
$ git clone https://github.com/ccforseo/seo-skills.git
$ cp -r seo-skills/search-intent ~/.claude/skills/search-intentWhat it does
The Search Intent Classifier skill analyzes keywords and determines the dominant search intent behind each one. It examines SERP features, result types, and query modifiers to classify keywords as informational, transactional, navigational, or commercial investigation. This classification ensures you create the right content format (blog post, product page, comparison, etc.) for each keyword.
Key features
- Classifies keywords into four intent categories
- Analyzes SERP features to validate intent classification
- Identifies mixed-intent keywords with multiple signals
- Recommends content format per intent type
- Batch classifies keyword lists for content planning
How to use Search Intent Classifier
Run the command
Type /intent-classify and provide a keyword or keyword list. The skill analyzes the SERP for each keyword to determine intent.
Review classifications
Each keyword is labeled with its primary intent, confidence score, and the SERP signals that informed the classification.
Match content to intent
Use the intent labels to ensure you create the right content type: guides for informational, product pages for transactional, comparisons for commercial investigation.
When to use it
Filtering a keyword list before creating content briefs
Ensuring new pages match user intent for target keywords
Diagnosing ranking issues caused by intent mismatch
Segmenting keyword research by funnel stage
Frequently asked questions
What are the four types of search intent?
Informational (seeking knowledge), transactional (ready to buy or act), navigational (looking for a specific site), and commercial investigation (comparing options before buying). Each intent type requires a different content format to rank well.
Can a keyword have multiple search intents?
Yes. Many keywords have mixed intent, where Google shows different result types on the same SERP. The skill flags these and shows the dominant intent along with secondary signals so you can decide which angle to pursue.
How does search intent affect content format?
Informational intent favors how-to guides and explainer articles. Transactional intent requires product or service pages. Commercial investigation favors comparison posts and reviews. Mismatching format to intent makes ranking significantly harder.
Does the Search Intent Classifier work for non-English keywords?
Yes. The skill analyzes SERP results for the specified language and region, so intent classification reflects the actual search behavior in that market. Specify the locale when running the command.
Related skills
Keyword Clustering
/keyword-clusterGroup keywords by search intent and topical relevance. Turns a raw keyword list into organized clusters ready for content planning and page targeting.
Content SEOContent Brief Generator
/content-briefGenerate data-driven content briefs with target keywords, heading structures, competitor analysis, and word count recommendations. Ready to hand to a writer.
Content SEOCompetitor Gap Analysis
/competitor-gapFind keywords your competitors rank for but you don't. Identifies content opportunities where competitors outperform your site in search results.
Content SEOMeta Tag Optimizer
/meta-optimizeRewrite title tags and meta descriptions for better CTR and keyword targeting. Analyzes current tags against SERP competitors and suggests improvements.
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